Independent on Trade

Carlsberg has a business model and strategy unique among big national brewers. By integrating sales, distribution, telesales, customer service and third-party purchasing, our 1500 strong team deliver more for our customers. And through our service performance, market share, customer retention rates and ability to attract new customers, we make a growing contribution to the profitability of the business.

The strengths of our Independent on Trade business are our portfolio of great brands, category-leading third-party brands supplied by our in-house distribution service and an experienced sales force that’s adept at building strong customer relationships.

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