Marketing

It’s the remit of our marketing department to excite consumers and customers so they choose our brands over those of our competitors. Through marketing plans including advertising, promotions and sponsorships, we build strong relationships with our target markets, while the team also manages our relationship with the media. Marketing comprises:

Brands
This team is responsible for brand marketing, consumer and market insight and innovation – which means everything from TV advertising, packaging communication and online media to new products such as Carlsberg Edge and DraughtMaster™.

On Trade Customer Marketing
This team focuses on finding innovative solutions that help a diverse set of customers grow their businesses – and, in turn, expand our brands.

Off Trade Customer Marketing
This team is charged with enhancing market share and sales performance with innovative category initiatives, new promotions and impactful POS material.

Sponsorship & Media Relations
This team manages all national and club sponsorship deals, the administration of tickets and hospitality secured via these deals, and relationships with the media.

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