Welcome to Carlsberg Careers
“It’s important to take responsibility for your own objectives.” “Carlsberg’s brands and their involvement in sport was a winning formula for me, but at my interview I was also inspired by their entrepreneurial approach and the scope of the projects. I joined as a Marketing Executive and it really was in at the deep end. My first job was to deliver a special ‘on pack’ offer in 20 weeks – and we did it in 12. I also worked on trade marketing initiatives for Euro 2004. Our team was sceptical whether we could turn a customer’s business round, so it was hugely satisfying when we trebled the value of his trade. “Since then I’ve been promoted to Customer Marketing Manager and Brand Manager, focusing on portfolio brands such as Tuborg and Tetley’s, and I’ve now moved to our Danish HQ. I work in collaboration with local markets to develop international strategy, drive international consistency and share best practice. What it boils down to is creating additional perceived value to customers so they can sell to retailers and create desire for our products. “It’s important to take responsibility for your own objectives, and in a constantly changing market, you need to be agile. The training, though, is first class. I’ve received a mix of on-the-job and off-site sales & marketing and leadership training, and the one-to-one coaching has been extremely useful. In my own time, I’m also taking Danish lessons twice a week.”