Paul Davies

PaulHead of Brands

“Even though Carlsberg is a big global business, individuals really can make a difference.”

“The Brands Marketing team is responsible for creating and executing activity plans that inspire both our consumers and customers to buy more of our brands. That’s a pretty broad remit. Not only does it entail brand marketing, consumer and market insight, but TV advertising, packaging communication, online media and new product launches such as DraughtMaster™.

“I act as a brand champion and also as a sounding board for my team when required. A typical day for me involves lots of internal, cross-functional meetings and liaising with external agencies to come up with new ideas for identifying new commercial opportunities. I am also passionate about talking to our customers about how my team can help grow their business as often as possible – recently I accompanied the Coop, to the England/Croatia game at Wembley, one of the best and worst nights of my life!

“Ambition is one of our core values. We have an entrepreneurial spirit and ask ourselves one simple question: how do we make more money? People visibly push themselves to deliver more, faster and better week in week out. Even though Carlsberg is a big global business, individuals really can make a difference. There are no office politics here and the senior management team gives you the freedom to try new methods and make things happen, which I personally find deeply motivating.”